zaključna strokovna naloga visoke poslovne šole
Sara Jug (Author), Mateja Kos Koklič (Mentor)

Abstract

Čustva v oglaševanju in njihova vloga pri nakupni odločitvi

Keywords

trženje;oglaševanje;vedenje potrošnikov;nakup;odločanje;čustva;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Jug]
UDC: 366
COBISS: 25271782 Link will open in a new window
Views: 369
Downloads: 85
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Emotions in advertising and their role in purchase decisions
Secondary keywords: marketing;advertising;consumer behaviour;purchasing;decision making;emotions;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 24, 8 str.
ID: 11423546
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