zaključna strokovna naloga visoke poslovne šole
Luka Travica (Author), Mateja Bodlaj (Mentor)

Abstract

Standardizacija in prilagajanje oglasov v mednarodnem trženju

Keywords

trženje;mednarodno trženje;oglaševanje;oglas;standardizacija;usklajevanje;strategija trženja;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Travica]
UDC: 339.138
COBISS: 25287910 Link will open in a new window
Views: 451
Downloads: 74
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Advertising standardization and adaptation in international marketing
Secondary keywords: marketing;international marketing;advertising;advertisement;standardization;adjustment;marketing strategy;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: I, 26 str.
ID: 11423563
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