master's thesis
Doru Avram (Author), William C. Gartner (Mentor), Tanja Mihalič (Co-mentor)

Abstract

A theory on serendipitous destination branding

Keywords

turizem;turistična geografija;trženje;blagovne znamke;image;kvaliteta;lojalnost;tourism;tourist geography;marketing;brands;quality;loyalty;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Avram]
UDC: 338.48
COBISS: 25551590 Link will open in a new window
Views: 1901
Downloads: 89
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary keywords: turizem;turistična geografija;trženje;blagovne znamke;image;kvaliteta;lojalnost;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: 1 spletni vir (1 datoteka PDF (II, 66, 13 str.))
ID: 11423614