diplomsko delo visokošolskega strokovnega študija
Abstract
Diplomsko delo je razdeljeno na teoretični in praktični del. V uvodnem delu je predstavljen problem, predstavitev okolja in metode dela. Temu sledi teoretični del, ki na kratko zajema pojme: opredelitev zadovoljstva, dejavniki zadovoljstva, merjenje zadovoljstva, zadovoljstvo in pričakovanja kupcev, opredelitev lastnosti storitev, temeljne značilnosti storitev ter kakovost storitev. Sledi kratka predstavitev podjetja MIK, d.o.o. V zadnjem, praktičnem delu je izvedena raziskava o zadovoljstvu kupcev, ki so kupili izdelke podjetja MIK, d.o.o. S pomočjo raziskave smo ugotavljali stopnjo zadovoljstva kupcev in na podlagi ugotovitev predlagali rešitve.
Keywords
zadovoljstvo;merjenje zadovoljstva;storitev;
Data
Language: |
Slovenian |
Year of publishing: |
2010 |
Source: |
Kranj |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
UM FOV - Faculty of Organizational Sciences |
Publisher: |
[T. Tratnik] |
UDC: |
005 |
COBISS: |
6790163
|
Views: |
2059 |
Downloads: |
348 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary title: |
CUSTOMER SATISFACTION ANALYSIS IN COMPANY MIK, D.O.O. |
Secondary abstract: |
The thesis is divided into the theoretical and the practical part. In the introduction the issue, the presentation of the environment and the methods of the work are presented. The theoretic part that follows contains in short the following conceptions: the definition of the satisfaction, the factors of the satisfactions, measuring of the satisfaction, the satisfaction and the expectations of the consumers, the definition of the services characteristic, the basic services characteristics and the quality of the services. In the next part the MIK, d.o.o company is introduced. The last, practical part shows the findings of the research about the satisfaction of the consumers that bought the products of the MIK, d.o.o. company On the basis of the research the stage of the satisfaction of the consumers was determined and on the basis of the findings the solutions were proposed. |
Secondary keywords: |
Satisfaction;Measuring of the satisfaction;Service;Service quality;Consumer.; |
URN: |
URN:SI:UM: |
Type (COBISS): |
Undergraduate thesis |
Thesis comment: |
Univ. v Mariboru, Fak. za organizacijske vede |
Pages: |
[5] f., 32 f. |
Keywords (UDC): |
science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment; |
ID: |
11515 |