Ciljano oglaševanje na družbenih omrežjih

meje dopustnosti medijskega poročanja

Kaja Steblovnik (Author), Tina Tomažič (Mentor)

Abstract

Ciljano oglaševanje je metoda, ki se je v zadnjem času oglaševalci v veliki meri poslužujejo. Na družbenih omrežjih, kot sta Facebook in Instagram, obstajajo orodja, ki oglaševalcem pomagajo oblikovati oglas prilagojen posebej za ciljno skupino, tako da ta doseže čim večji efekt. Facebook in Instagram, ki ju v naši nalogi podrobneje obravnavamo, za oblikovanje ciljnih skupin uporabljata podatke, ki jih uporabniki delijo na svojih profilih. Na vsebino oglasov, ki se na družbenih omrežjih prikažejo specifičnemu uporabniku, pa vpliva tudi vedenje tega uporabnika.

Keywords

oglaševanje;družbena omrežja;zasebnost;ciljne skupine;magistrske naloge;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.09 - Master's Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[K. Steblovnik]
UDC:	659.117:004.744.1(043.2)
COBISS:	27105795
Views:	696
Downloads:	136
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Targeted advertising on social media
Secondary abstract:	Targeted advetising is a method of advertising that has become very popular among advertisers in the last few years. Social media, such as Facebook and Instagram, provides advertisers with tools that help them create ads for specific groups, so they can reach maximum effect. Facebook and Instagram, the platforms we examine in detail in our thesis, use the data, that users share on their social media profiles, for creating target groups. The content of the ads specific users see on their social media is related to how the user behaves on said media.
Secondary keywords:	advertising;social media;privacy;target groups;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VIII, 229 str.
ID:	11541271