Podjetniki na družbenih omrežjih

delo diplomskega projekta

Barbara Golob (Author), Katja Crnogaj (Mentor)

Abstract

Podjetniki iskoriščajo prednosti družbenih omrežij pri trženju in poslovanju s tesnim in donosnim odnosom z vrstniki, partnerji in strankami. Tako je nastal sodobni poklic vplivništvo oziroma influencerstvo, ki je za mnoge mlade zanimiva karierna izbira. Vplivneži so spletni blogerji, Instagramerji in YouTuberji, ki na množice vplivajo s svojim mišljenjem, početjem in dejanji, ki jih prikazujejo na družbenih omrežjih. V diplomskem projektu smo opredelili pojme podjetništvo, podjetnik, njihove značilnosti in osebnostne lastnosti ter predstavili podjetništvo v Sloveniji. Predstavili smo najbolj priljubljena družbena omrežja, slovenske ter tuje digitalne podjetnike. V empiričnem delu diplomskega projekta smo se osredotočili na vplivneže v Sloveniji. Ugotavljali smo njihov namen uporabe družbenih omrežij, razloge za uresničenje poslovne ideje, osebnostne lastnosti, ključne dejavnike za uspeh, prednosti in slabosti podjetništva na družbenih omrežjih, ter ključna dejavnika, ki onemogočata uresičitev poslovne ideje. Rezultati kažejo, da podjetništvo na družbenih omrežjih najbolj zanima populacijo do 35 let, ki so digitalni podjetniki postali zaradi želje po neodvisnosti in samostojnosti na delovnem mestu. Digitalni podjetniki so inovativni in učinkoviti, kot ključni dejavnik za uspeh pa navajajo kreativnost ter interakcijo s sledilci. Zaključili smo, da je za razumevanje podjetnikov na družbenih omrežjih potrebno tej temi nameniti več pozornosti.

Keywords

podjetništvo;podjetnik;družbena omrežja;vplivneži;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[B. Golob]
UDC:	005.2:004.7
COBISS:	37325571
Views:	601
Downloads:	78
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Social media entrepreneurs
Secondary abstract:	Entrepreneurs are using the benefits of social media in marketing and engaging in close, lucrative relationships with peers, customers and partners. This is how the modern profession influencership has emerged, which is an interesting career choice for young people. Influencers are bloggers, Instagrammers and YouTubers, who influence the mass with their opinions and actions they display on social networks. In the degree project we defined the concepts of entrepreneurship, entrepreneur, their characteristics and personality traits and presented entrepreneurship in Slovenia. We introduced the most popular social networks, Slovenian and foreign digital entrepreneurs. In the empirical part of the degree project we focused on influencers in Slovenia. We determined their purpose of using social networks, reasons for the realization of a business idea, personality traits, key factors for success, advantages and disadvantages of entrepreneurship on social networks, and key factors that prevent the realization of a business idea. The results show that entrepreneurship on social networks is most interesting for the population under 35 who have become digital entrepreneurs due to their desire for independence and autonomy in the workplace. Digital entrepreneurs are innovative and efficient, citing creativity and interaction with trackers as a key factor for success. We concluded that more attention is needed to understand entrepreneurs on social networks.
Secondary keywords:	entrepreneurship;entrepreneur;digital entrepreneurs;influencers;social networks;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 42 str.
ID:	11830616