Primerjava različnih platform socialnih omrežij z vidika dobičkonosnosti

delo diplomskega projekta

Urška Hacin (Author), Barbara Bradač Hojnik (Mentor)

Abstract

Živimo v dobi interneta, ki nikoli ne spi. Ne samo svoj prosti čas, tudi posel se vse hitreje pomika na splet, zaradi svoje priročnosti in velikega dosega. Še nikoli se ni bilo lažje prebiti na tuji trg kot sedaj. Z razvojem različnih poslovnih strategij se hkrati razvijajo tudi novi poklici. Če bi pred 10 leti nekdo svoje delo opredelil kot influencerstvo, bi ga verjetno gledali postrani. Dandanes pa veljajo za eno izmed najmočnejših marketinških orodij. Na vprašanje, ali se dejansko lahko živi od tega, že poznamo odgovor, tukaj bomo podrobneje pogledali, katera platforma socialnih omrežij je tista, ki velja med influencerji za najbolj dobičkonosno. Primerjali bomo tri gigante, in sicer: Instagram, Facebook in Youtube. Empiričen del bo razdeljen na dva dela, in sicer na sledilce in dejanske ustvarjalce. V prvem delu bomo raziskovali s pomočjo ankete, ključni vprašanji bosta, koliko je naš domači slovenski trg sploh dovzeten za socialna omrežja in kje se najpogosteje zadržujejo, medtem ko se bomo v drugem delu osredotočali na influencerje. Vsakemu bomo preko intervjuja zastavili 5 enakih vprašanj, s katerimi se bomo dokopali do odgovora, katera platforma zagotavlja največ možnosti za dobiček.

Keywords

socialna omrežja;marketing;oglaševanje;internet;Instagram;Facebook;Youtube;influencerji;sledilci;zaslužek;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[U. Hacin]
UDC:	004.774.1
COBISS:	38365187
Views:	532
Downloads:	101
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂcomparison of different social media platforms regarding profitability
Secondary abstract:	We live in an era of internet, that never sleeps. We did not only dedicate our personal time to it, but also businesses are taking advantage of it, because of its easy acces and enormeus reach. Never has it been easier to penetrate a foreign market. By developing new business strategies, we also come to know to a few new proffesions. If you would ask someone what their job is and he would reply ''an influencer'', you would not know what he is talking about, but nowdays they are one of the most powerful marketing tools. We already know that some people make a living from it, so in this project we will be focusing on which social platform seems to be '' a milking cow''. We will compare three main networks, Instagram, Facebook and Youtube. Our research will be divided on two parts, followers and creators. In the first part we will be investigating our home slovenian market is leaning towards such advertisments and on which platform they actually spend most of their time by using a poll. In the second part we will be performing an interview and asking 5 questions to 3 succesfull influencers to finally determind what platfrom offers the most opportunities for a profit.
Secondary keywords:	social network;Facebook;Instagram;Youtube;influencers;profit;creators;followers;internet;marketing;advertisement;business;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	38 str.
ID:	11875547