Back to the future

challenges of European tourism of tomorrow

Natàlia Ferrer-Roca (Author), Richard Weston (Author), Jaume Guia (Author), Tanja Mihalič (Author), Dani Blasco (Author), Lluís Prats (Author), Mary Lawler (Author), David Jarratt (Author)

Abstract

Purpose - The purpose of this paper is to identify and describe the most recent (or emerging) trends likely to have a major impact in shaping the future of tourism in Europe. Design/methodology/approach - The methodology of this paper involved in-depth literature review of European Union policies, initiatives and programs. Also, semi-structured interviews were conducted with key individuals/organisations, mainly at a European level, but also including pertinent global and national tourism organisations. Moreover, an online survey was also conducted and circulated to a wide range of organisations from all 28 EU Member States. Nvivo was used to analyse the documents as well as to conduct a content and thematic analysis of the interviews. Findings - This paper identifies five trends associated with the future of tourism in Europe. Those main trends are: evolving visitor demand; marketing; stakeholders and tourism governance; new technologies; and sustainable and responsible tourism. Originality/value - This trends paper provides five useful recommendations for the future of tourism in Europe, including: sustainable tourism development, investment in technology, effective tourism governance, enhance Europe's overall destination brand and marketing strategy, and the need for new skills and training

Keywords

EU;turizem;trajnostni razvoj;tourism;sustainable development;

Data

Language:	English
Year of publishing:	2021
Typology:	1.01 - Original Scientific Article
Organization:	UL EF - Faculty of Economics
UDC:	338.48
COBISS:	13586947
ISSN:	2055-5911
Views:	577
Downloads:	285
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary keywords:	EU;turizem;trajnostni razvoj;
Type (COBISS):	Article
Pages:	str. 184-191
Volume:	ǂVol. ǂ7
Issue:	ǂiss. ǂ2
Chronology:	2021
DOI:	10.1108/JTF-10-2019-0114
ID:	11904373