challenges of European tourism of tomorrow
Natàlia Ferrer-Roca (Author), Richard Weston (Author), Jaume Guia (Author), Tanja Mihalič (Author), Dani Blasco (Author), Lluís Prats (Author), Mary Lawler (Author), David Jarratt (Author)

Abstract

Purpose - The purpose of this paper is to identify and describe the most recent (or emerging) trends likely to have a major impact in shaping the future of tourism in Europe. Design/methodology/approach - The methodology of this paper involved in-depth literature review of European Union policies, initiatives and programs. Also, semi-structured interviews were conducted with key individuals/organisations, mainly at a European level, but also including pertinent global and national tourism organisations. Moreover, an online survey was also conducted and circulated to a wide range of organisations from all 28 EU Member States. Nvivo was used to analyse the documents as well as to conduct a content and thematic analysis of the interviews. Findings - This paper identifies five trends associated with the future of tourism in Europe. Those main trends are: evolving visitor demand; marketing; stakeholders and tourism governance; new technologies; and sustainable and responsible tourism. Originality/value - This trends paper provides five useful recommendations for the future of tourism in Europe, including: sustainable tourism development, investment in technology, effective tourism governance, enhance Europe's overall destination brand and marketing strategy, and the need for new skills and training

Keywords

EU;turizem;trajnostni razvoj;tourism;sustainable development;

Data

Language: English
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UL EF - Faculty of Economics
UDC: 338.48
COBISS: 13586947 Link will open in a new window
ISSN: 2055-5911
Views: 577
Downloads: 285
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary keywords: EU;turizem;trajnostni razvoj;
Type (COBISS): Article
Pages: str. 184-191
Volume: ǂVol. ǂ7
Issue: ǂiss. ǂ2
Chronology: 2021
DOI: 10.1108/JTF-10-2019-0114
ID: 11904373
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