challenges of European tourism of tomorrow
    	
    Povzetek
 
Purpose - The purpose of this paper is to identify and describe the most recent (or emerging) trends likely to have a major impact in shaping the future of tourism in Europe. Design/methodology/approach - The methodology of this paper involved in-depth literature review of European Union policies, initiatives and programs. Also, semi-structured interviews were conducted with key individuals/organisations, mainly at a European level, but also including pertinent global and national tourism organisations. Moreover, an online survey was also conducted and circulated to a wide range of organisations from all 28 EU Member States. Nvivo was used to analyse the documents as well as to conduct a content and thematic analysis of the interviews. Findings - This paper identifies five trends associated with the future of tourism in Europe. Those main trends are: evolving visitor demand; marketing; stakeholders and tourism governance; new technologies; and sustainable and responsible tourism. Originality/value - This trends paper provides five useful recommendations for the future of tourism in Europe, including: sustainable tourism development, investment in technology, effective tourism governance, enhance Europe's overall destination brand and marketing strategy, and the need for new skills and training
    Ključne besede
 
EU;turizem;trajnostni razvoj;tourism;sustainable development;
    Podatki
 
    
        
            | Jezik: | Angleški jezik | 
        
        
            | Leto izida: | 2021 | 
            
        
        
            | Tipologija: | 1.01 - Izvirni znanstveni članek | 
            
        
            | Organizacija: | UL EF - Ekonomska fakulteta | 
        
            | UDK: | 338.48 | 
   
        
        
            | COBISS: | 13586947   | 
        
        
            | ISSN: | 2055-5911 | 
        
  
        
            | Št. ogledov: | 577 | 
        
        
            | Št. prenosov: | 285 | 
        
        
            | Ocena: | 0 (0 glasov) | 
        
            | Metapodatki: |                       | 
    
    
    Ostali podatki
 
    
        
            | Sekundarni jezik: | Slovenski jezik | 
        
        
        
        
        
            | Sekundarne ključne besede: | EU;turizem;trajnostni razvoj; | 
        
            
        
            | Vrsta dela (COBISS): | Članek v reviji | 
        
        
           
        
           
        
           
        
           
        
           
        
           
        
           
        
            | Strani: | str. 184-191 | 
        
           
        
            | Letnik: | ǂVol. ǂ7 | 
        
           
        
            | Zvezek: | ǂiss. ǂ2 | 
        
           
        
            | Čas izdaje: | 2021 | 
        
           
        
           
        
           
        
            | DOI: | 10.1108/JTF-10-2019-0114 | 
        
           
        
           
        
          
        
          
        
          
        
         
        
         
        
        
            | ID: | 11904373 |