challenges of European tourism of tomorrow
Povzetek
Purpose - The purpose of this paper is to identify and describe the most recent (or emerging) trends likely to have a major impact in shaping the future of tourism in Europe. Design/methodology/approach - The methodology of this paper involved in-depth literature review of European Union policies, initiatives and programs. Also, semi-structured interviews were conducted with key individuals/organisations, mainly at a European level, but also including pertinent global and national tourism organisations. Moreover, an online survey was also conducted and circulated to a wide range of organisations from all 28 EU Member States. Nvivo was used to analyse the documents as well as to conduct a content and thematic analysis of the interviews. Findings - This paper identifies five trends associated with the future of tourism in Europe. Those main trends are: evolving visitor demand; marketing; stakeholders and tourism governance; new technologies; and sustainable and responsible tourism. Originality/value - This trends paper provides five useful recommendations for the future of tourism in Europe, including: sustainable tourism development, investment in technology, effective tourism governance, enhance Europe's overall destination brand and marketing strategy, and the need for new skills and training
Ključne besede
EU;turizem;trajnostni razvoj;tourism;sustainable development;
Podatki
Jezik: |
Angleški jezik |
Leto izida: |
2021 |
Tipologija: |
1.01 - Izvirni znanstveni članek |
Organizacija: |
UL EF - Ekonomska fakulteta |
UDK: |
338.48 |
COBISS: |
13586947
|
ISSN: |
2055-5911 |
Št. ogledov: |
577 |
Št. prenosov: |
285 |
Ocena: |
0 (0 glasov) |
Metapodatki: |
|
Ostali podatki
Sekundarni jezik: |
Slovenski jezik |
Sekundarne ključne besede: |
EU;turizem;trajnostni razvoj; |
Vrsta dela (COBISS): |
Članek v reviji |
Strani: |
str. 184-191 |
Letnik: |
ǂVol. ǂ7 |
Zvezek: |
ǂiss. ǂ2 |
Čas izdaje: |
2021 |
DOI: |
10.1108/JTF-10-2019-0114 |
ID: |
11904373 |