Okolju prijazno delovanje SPA Zbilje
diplomsko delo
Abstract
Trajnostni turizem postaja ena pomembnejših oblik turizma. Zanj se odloča vse več ponudnikov turističnih storitev. Zaključno delo v teoretičnem delu podrobneje opredeljuje ekološki management v turizmu, sisteme in orodja ekološkega managementa ter poudarja evropski okoljski znak, s katerim lahko ponudnik turističnih storitev izkazuje svojo trajnostno usmerjenost.
V praktičnem delu pa za manjše turistično podjetje, katerega dejavnost obsega wellness storitve, z uporabo analize SWOT preverja, v kolikšni meri je že uvedlo ekološki management v svoje delovanje in katere okoljevarstvene ukrepe izvaja. Na osnovi ugotovitev iz analize SWOT je bila izdelana matrika TOWS, ki poudarja priporočila za ravnanje z vodo, energijo, odpadki, storitvami, ki so podjetju lahko v pomoč pri izvajanju ukrepov ekološkega managementa.
Keywords
turizem;ekologija;diplomske naloge;
Data
| Language: | Slovenian |
|---|---|
| Year of publishing: | 2020 |
| Typology: | 2.11 - Undergraduate Thesis |
| Organization: | UM FOV - Faculty of Organizational Sciences |
| Publisher: | [T. Bizjak] |
| UDC: | 502/504 |
| COBISS: |
36883459
|
| Views: | 433 |
| Downloads: | 82 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | English |
|---|---|
| Secondary title: | Environmental friendly act of spa zbilje |
| Secondary abstract: | Sustainable tourism is becoming one of the most important forms of tourism. More and more tourist service providers are opting for it. The final work in the theoretical part defines in more detail ecological management in tourism, systems and tools of ecological management, and highlights the European environmental label, with which the provider of tourist services can demonstrate its sustainable orientation. In the practical part, for a small tourist company, whose activity includes wellness services, using SWOT analysis, it checks to what extent it has already introduced ecological management in its operations and what environmental protection measures it implements. Based on the findings from the SWOT analysis, a TOWS matrix was created, which highlights recommendations for water, energy, waste management, services that can help the company in implementing environmental management measures. |
| Secondary keywords: | sustainable tourism;ecological management;eco-label;SWOT;TOWS; |
| Type (COBISS): | Bachelor thesis/paper |
| Thesis comment: | Univ. v Mariboru, Fak. za organizacijske vede |
| Pages: | VI, 37 f. |
| ID: | 11910958 |
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