ǂthe ǂcase of Longyearbyen, the High Arctic
Carolina Inés Aldao Becú (Author), Tanja Mihalič (Author)

Abstract

Tourism explores new frontiers by traveling around unknown geographical and technological territories that bring new tourism opportunities and hazards to satisfy visitors’ needs and sustainability and responsibility in destinations. This study introduces a composite model for measuring travel motivation and the impact of social media on travel behavior and applies it to the town of Longyearbyen in the High Arctic. Both aspects were surveyed through qualitative semi-structured visitor interviews. While the motivation to visit Longyearbyen depended on travelers’ needs, their travel experiences, and push and pull motivational factors, respondents gave examples of how social media positively or negatively affected different elements of their motivation and visitation. The study indicates the opportunities and hazards analyzed from social media as well as future research directions needed in the pursuit of a more responsible tourism approach while exploring new technological and geographical frontiers.

Keywords

management;turizem;družbeni mediji;tourism;social media;

Data

Language: English
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UL EF - Faculty of Economics
UDC: 338.48
COBISS: 24228355 Link will open in a new window
ISSN: 2071-1050
Views: 450
Downloads: 199
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary keywords: management;turizem;družbeni mediji;
Type (COBISS): Article
Pages: 19 str.
Volume: ǂVol. ǂ12
Issue: ǂiss. ǂ15, art. 5905
Chronology: 2020
DOI: 10.3390/su12155905
ID: 11950255
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