delo diplomskega projekta
Katja Košti (Author), Aleksandra Pisnik Korda (Mentor)

Abstract

Tema ter problem diplomske naloge je bilo analizirati in razčleniti strategije ponudnikov mobilnih storitev najprej po raziskovalnih metodah in nato še glavna razčlenitev po razširjenem marketinškem spletu. Cilji naloge so bili ugotoviti ali je opaziti velike razlike med ponudniki ali so njihove strategije med seboj različne ali zelo podobne in s katerimi strategijami želijo pritegniti kupce.

Keywords

blagovne znamke;strateški management;strateški marketing;marketinški splet;mobilne storitve;primerjalna analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [K. Košti]
UDC: 658.626:005.21
COBISS: 40084995 Link will open in a new window
Views: 357
Downloads: 31
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Comparative analysis of service brand strategies
Secondary abstract: The theme and problem of this assignment was the analysis and dissection of strategies of mobile services at first by the research methods and then the main analysis by the extended marketing web. The objectives of the assignment were to determine whether there are large differences between providers or whether their strategies are different or very similar and with which strategies they want to attract customers.
Secondary keywords: Comparative strategy;services;service brand;extended marketing web;strategic management;marketing strategies and mobile services.;
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 37 str.
ID: 11951545