Vpliv poslovnega načrta na prodajo blagovne znamke Capra

delo diplomskega projekta

Tim Kolar (Author), Duško Uršič (Mentor)

Abstract

Moda že sto let vpliva na naše življenje in je postala simbol statusa, pripadnosti ali nasprotovanju nečemu. Vsak dan se odločimo, da se bomo oblekli na določen način in s tem pošiljali sporočila tistim, ki nas obdajajo, o tem, kdo smo in kako želimo, da nas vidijo drugi. Vsaka blagovna znamka v industriji nam pomaga pri izbiri kosa oblačil in čeprav mislimo, da smo mi tisti, ki izbiramo, kaj bomo kupili ali oblekli, je to res le do določene mere. Večinoma na nas vplivajo trendi, ki so bili določeni za nas mesece ali celo leta, preden izdelek pride v trgovino. Tema diplomskega projekt je poslovni načrt nove modne znamke v Sloveniji. Cilj blagovne znamke je združiti oblikovanje, udobje, trajnostne materiale in etično delo. Pregled literature za diplosmki projekt vključuje razpoložljive podatke o poslovnem načrtu, modnem trgu mode za moške in žensk in razvoju spletnega nakupovanja. Pregledani podatki so jasno povedali, da trajnostna moda povečuje svoj vpliv na prebivalstvo, zlasti med mlajšimi generacijami. Poslovni načrt je bil zasnovan z namenom lansiranja blagovne znamke v Sloveniji v začetku leta 2021, oblikovanja blagovne znamke in hkrati promocije na mednarodnih trgih kakovostnih oblačil, izdelanih v Sloveniji.

Keywords

poslovni načrt;poslovni plan;spletna trgovina;prodaja;blagovna znamka;razvoj;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[T. Kolar]
UDC:	005.511:658.626
COBISS:	32624643
Views:	546
Downloads:	62
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	ǂThe ǂbusiness plan impact on the Capra brand sales
Secondary abstract:	Fashion has influenced our lives for 100 years and has become a symbol of status, belonging or opposition to something. Every day we tend to dress in a certain way, sending messages to those who surround us, telling them about who we are and how we want others to see us. Every brand in the industry helps us choose a piece of clothing. We think it is up to us to choose what we buy or wear, but this is actually not the case. In fact, this only goes to a certain extent. We are mostly influenced by trends that have been set for us months or even years prior the product coming into store. The theme of the thesis project is the business plan of a new fashion brand in Slovenia. The aim of the brand is to combine design, comfort, sustainable materials and ethical work. The literature review for the dissertation project includes available data on the business plan, fashion market for men and women and the development of online shopping. The revised data made it clear that sustainable fashion is increasing its impact on the population, especially among younger generations. The business plan was designed with the aim of launching and branding the brand in Slovenia in early 2021 and at the same time promoting it on the international markets for quality clothing manufactured in Slovenia
Secondary keywords:	business plan;fashion brand;online store;brand development;
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	28 str., 6 str. pril.
ID:	11973261