magistrsko delo
Nina Vovk (Author), Tatjana Košmerl (Reviewer), Aleš Kuhar (Mentor)

Abstract

Izbira in vrednotenje informacij pri nakupnem odločanju potrošnikov vina

Keywords

potrošniki;vino;uživanje vina;vedenje potrošnikov;nakupovalne navade;kupna moč;vpliv socio-demografskih značilnosti;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL BF - Biotechnical Faculty
Publisher: [N. Vovk]
UDC: 366.12:663.2
COBISS: 4748664 Link will open in a new window
Views: 246
Downloads: 63
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Wine consumer's selection and evaluation of information in the buying decision process
Secondary keywords: consumers;wine;wine consumption;consumers behaviour;shopping habits;purchasing power;impact of socio-demographic characteristics;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Biotehniška fak., Oddelek za živilstvo
Pages: X, 56 f., [19] f. pril.
ID: 12014780