Celostne grafične podobe v finančnem svetu

diplomsko delo

Aljaž Gašperič (Author), Matej Koren (Mentor)

Abstract

To delo definira osnove grafičnega oblikovanja in vizualnih komunikacij. Prav tako pa je zasnova celostne grafične podobe za podjetje v finančnem svetu. Loti se raziskovanja osnov oblikovanja in celostnih grafičnih podob. Da bo naloga tudi praktično podkovana, je v sodelovanju s podjetjem NAKO nastala nova celostna grafična podoba, ki upošteva vsa načela naučena skozi nalogo. Potreben je bil pogovor s podjetjem o novi podobi, izgledu in sporočilnosti. Tekom naloge so se pojavile ovire. Pomanjkanje domišljije, ustrezna raznolikost, omejitev sredstev in literature zaradi koronavirusa. Področje je najprej raziskano nato še preizkušeno. Na koncu pa ta naloga doseže novo podobo podjetja NAKO. Sedaj se lahko na trg poda z novim izgledom in zagonom po uspehu.

Keywords

grafično oblikovanje;celostna grafična podoba;tipografija;logotip;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[A. Gašperič]
UDC:	655.26(043.2)
COBISS:	36941571
Views:	560
Downloads:	45
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Corporate visual identities in financial world
Secondary abstract:	This work defines the basics of graphic design and visual communication. Besides that, it represents a holistic graphic solution for a company in the financial world. In the paper, we research basics of graphical design and visual identities. The empirical part was done in cooperation with the company NAKO, which makes this work more reliable by including all new findings and novelties. Together we discussed the new identity, its image and the message behind it. During the research, we encountered some problems, such as lack of imagination and variety, restriction of funds and access to literature due to the coronavirus. The subject was first researched and tested afterwards. As the result, NAKO gets a new visual identity. Together with the new look it can penetrate the market and strive for success.
Secondary keywords:	graphical design;corporate visual identity;typography;logotype;NAKO;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VIII, 55 f.
ID:	12022526