diplomsko delo
Katja Lenarčič (Author), Klement Podnar (Mentor)

Abstract

Lokalni prehranski sistemi predstavljajo vse bolj vidne strukture odpornosti in pritiska običajnim globalizacijskim prehrambnim sistemom. Kraj hrane je tiho središče diskurzov, ki se pojavljajo s tem gibanjem. Razvoj kompleksnih in vse bolj usmerjenih prehranskih verig je mogoče razumeti kot kritično stičišče, okrog katerega se je v zadnjih 30 letih združila večina opozicijskih in alternativnih diskurzov o lokalni prehrani. O lokalni hrani v Sloveniji še ni bilo izvedenih veliko raziskav, čeprav nam je pojem "lokalno" že močno vtisnjen v zavest. Najpogosteje uporabljen pristop definira lokalno hrano na podlagi razdalje, ki jo hrana prepotuje od proizvodnje do porabe. Namen te naloge je bil identificirati dejavnike, ki vplivajo na intenco nakupa lokalnih izdelkov in z empirično raziskavo preveriti v kolikšni meri izbrani dejavniki veljajo pri nas. Na podlagi pridobljenih podatkov in analize smo ugotovili, da porabniški etnocentrizem, skrb za zdravje in okoljska ozaveščenost močno vplivajo na intenco nakupa. Ko pride do cenovne občutljivosti potrošnikov, rezultati vprašalnika sicer veljajo v prid hipotezi, ne morejo pa biti posplošeni na populacijo.

Keywords

lokalni izdelki;intenca nakupa;porabniški etnocentrizem;okoljska ozaveščenost;Zdrava prehrana;Zdravje;Okoljska odgovornost;Vedenje potrošnikov;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [K. Lenarčič]
UDC: 366:572.023(043.2)
COBISS: 28844803 Link will open in a new window
Views: 360
Downloads: 120
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Other data

Secondary language: English
Secondary title: Propensity to purchase locally grown foods
Secondary abstract: Local food systems represent increasingly visible structures of resilience and pressure to conventional globalizing food systems. Location of the food is the silent center of the discourses that emerge with this movement. The development of complex and increasingly focused food chains can be understood as a critical crossroads around which most oppositional and alternative discourses on local nutrition have come together over the past 30 years. Not much research has been done on local food in Slovenia, although the term "local" is already strongly imprinted in our consciousness. The most commonly used approach defines local food based on the distance the food travels from production to consumption. The purpose of this work was to identify the factors that influence the intention to purchase local products and to use empirical research to verify the extent to which the selected factors apply to the population. Based on the obtained data and analysis, we found that consumer ethnocentrism, health care and environmental awareness strongly influence the purchase intention. When it comes to consumer price sensitivity, the results of the questionnaire are valid in favor of the hypothesis, but cannot be generalized to the population.
Secondary keywords: local products;propensity to buy;consumer ethnocentrism;environmental awareness;Healthy diet;Health;Environmental responsibility;Consumer behavior;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 51 str.
ID: 12029457