magistrsko delo
Nina Komič (Author), Gregor Pfajfar (Mentor)

Abstract

Vpliv digitalnega trženja ekoloških izdelkov na nakupne odločitve porabnikov

Keywords

trženje;elektronsko trženje;varstvo okolja;trajnostni razvoj;vedenje potrošnikov;družbena omrezja;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Komič]
UDC: 339.138
COBISS: 30502659 Link will open in a new window
Views: 350
Downloads: 65
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of digital marketing of organic products on consumer purchasing decisions
Secondary keywords: marketing;electronic marketing;environmental protection;sustainable development;consumer behaviour;družbena omrezja;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 70, 23 str.
ID: 12252291