zaključna strokovna naloga visoke poslovne šole
Simona Vidmar (Author), Mateja Kos Koklič (Mentor)

Abstract

Pomen logotipov za porabnikovo nakupno vedenje

Keywords

trženje;potrošništvo;vedenje potrošnikov;nakup;odločanje;blagovne znamke;image;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Vidmar]
UDC: 339.138
COBISS: 34778115 Link will open in a new window
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Downloads: 33
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Other data

Secondary language: English
Secondary title: ǂThe ǂimportance of logos for consumer purchasing behavior
Secondary keywords: marketing;consumerism;consumer behaviour;purchasing;decision making;brands;image;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 27, 19 str.
ID: 12252372
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