master's thesis
Janža Vidoni (Author), Vesna Žabkar (Mentor)

Abstract

The impact of celebrity endorsement on consumer brand quality perception of sporting goods

Keywords

marketing;sports;products;brands;image;quality;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Vidoni]
UDC: 339.138
COBISS: 39572739 Link will open in a new window
Views: 292
Downloads: 39
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Vpliv podpore zvezdnikov na zaznavanje športne opreme s strani potrošniške blagovne znamke
Secondary keywords: trženje;šport;proizvodi;blagovne znamke;image;kvaliteta;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 56, 18 str.
ID: 12252419