magistrsko delo
Primož Hudoklin (Author), Barbara Culiberg (Mentor)

Abstract

Odnos porabnikov do oglasov s seksualnimi vsebinami

Keywords

trženje;psihologija;psihologija potrošnika;potrošnik;oglaševanje;oglas;spol;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Hudoklin]
UDC: 366
COBISS: 22641155 Link will open in a new window
Views: 220
Downloads: 21
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Customers' attitude towards sexual content in advertisements
Secondary keywords: marketing;psychology;consumer psychology;consumer;advertising;advertisement;sex;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 64, 29 str.
ID: 12255495
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