zaključna strokovna naloga visoke poslovne šole
Mira Bačić (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga čustev iz oglasov v porabnikovem nakupnem vedenju

Keywords

trženje;oglaševanje;oglas;čustva;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Bačić]
UDC: 366
COBISS: 23416323 Link will open in a new window
Views: 196
Downloads: 33
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of emotions from the ads in a consumer buying behavior
Secondary keywords: marketing;advertising;advertisement;emotions;consumer behaviour;purchasing;decision making;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 23, 21 str.
ID: 12255528
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