zaključna strokovna naloga visoke poslovne šole
Tanja Oranič (Author), Mateja Kos Koklič (Mentor)

Abstract

Nostalgija v TV oglasih in porabnikovo nakupno odločanje

Keywords

trženje;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;oglaševanje;oglas;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Oranič]
UDC: 366
COBISS: 23433219 Link will open in a new window
Views: 256
Downloads: 31
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Nostalgia in TV ads and consumer buying decision making
Secondary keywords: marketing;consumer behaviour;consumer psychology;purchasing;decision making;advertising;advertisement;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: I, 25, 18 str.
ID: 12255529
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