master's thesis
Lara Humek (Author), Vesna Žabkar (Mentor)

Abstract

Effect of discount price framing on consumer buying behaviour

Keywords

marketing;consumer behaviour;purchasing;decision making;price;sales discount;research;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Humek]
UDC: 339.138
COBISS: 29704451 Link will open in a new window
Views: 333
Downloads: 40
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Other data

Secondary language: Slovenian
Secondary title: Vpliv oblikovanja diskontnih cen na nakupno vedenje potrošnikov
Secondary keywords: trženje;vedenje potrošnikov;nakup;odločanje;cena;diskont;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 63, 15 str.
ID: 12255663