Abstract
Prispevek se osredotoča na predstavitev izbranih jezikovnih elementov, ki jih lahko zasledimo v oglasnih besedilih. Pozornost je usmerjena na jezikovno ter slikovno podobo oglasnih besedil, ki se je skozi stoletja ter različne družbene ureditve korenito spreminjala. Opazujemo lahko prehod od prvih tiskanih oglasnih besedil preko besedil, ki so zaznamovala obdobje po prvi svetovni vojni, pa vse do današnje jezikovne in slikovne raznolikosti elementov, katerih namen je prepričevanje naslovnika. Cilj prispevka je ugotoviti, kakšne so razlike in podobnosti v uporabi besedišča in skladnje v slovenskih ter italijanskih oglasnih besedilih, ter predstaviti njihove načine nagovarjanja naslovnika.
Keywords
slovenščina;italijanščina;oglasi;jezikovna sredstva;verbalna komunikacija;neverbalna komunikacija;
Data
Language: |
Slovenian |
Year of publishing: |
2018 |
Typology: |
1.08 - Published Scientific Conference Contribution |
Organization: |
UL FF - Faculty of Arts |
UDC: |
811.163.6:659 |
COBISS: |
67181666
|
Views: |
309 |
Downloads: |
106 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary abstract: |
The article presents selected linguistic elements that can be found in advertisements. Over centuries, advertisements have evolved linguistically and visually, in parallel with social changes. This can be observed by comparing the first printed advertisements to those produced after the First World War and to contemporary ones, which are characterised by a rich variety of linguistic and visual features, whose main purpose is to convince the addressee of the quality of what is being advertised. The article determines the similarities and differences in the use of vocabulary and syntax in Slovene and Italian advertisements, and to presents how they address the intended recipient. |
Secondary keywords: |
Slovenian;Italian;advertisement;linguistic tools;verbal communication;non-verbal communication; |
Pages: |
Str. 134-139 |
DOI: |
10.4312/SSJLK.54.134-139 |
ID: |
12352496 |