Načrt marketinškega komuniciranja restavracije Mak

magistrsko delo

Vesna Horvat (Author), Bruno Završnik (Mentor)

Abstract

Podjetje, ki želi ohraniti ali celo povečati svoj tržni delež, mora z okolico uspešno komunicirati. Zato je ključnega pomena, da si zastavi uresničljiv načrt marketinškega komuniciranja. S potrošniki je namreč potrebno vzpostaviti dialog, ki mora biti učinkovit in dolgotrajen, ki temelji na zaupanju med obema stranema in prinaša zadovoljstvo tako potrošniku kot ponudniku. Magistrsko delo je posvečeno preučevanju marketinškega komuniciranja restavracije Mak v Mariboru. Sama naloga je sestavljena iz teoretičnega in praktičnega dela. Prvi del zajema teorijo s področja marketinškega komuniciranja, predstavljene so osnove marketinškega komuniciranja, poseben poudarek pa je na njegovih orodjih. Na kratko je orisana tudi gostinska dejavnost. V raziskovalnem delu so navedeni rezultati anketnega vprašalnika in predstavljen je načrt marketinškega komuniciranja restavracije Mak.

Keywords

marketing;trženje;komuniciranje;tržno komuniciranje;oglaševanje;pospeševanje prodaje;direktno trženje;osebna prodaja;odnosi z javnostjo;gostinstvo;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.09 - Master's Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[V. Horvat]
UDC:	659.3
COBISS:	11623452
Views:	416
Downloads:	43
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Marketing communications plan of the restaurant Mak
Secondary abstract:	Company that aims to maintain or even raise its marketing share has to communicate with its environment successfully. Thus, it is of great importance to set oneself achievable marketing communication plan. One needs to establish effective and long term dialog with consumers which is based on mutual trust and which brings satisfaction to both, the consumer and the provider. The master's thesis addresses the aspect of marketing communication of the Mak restaurant in Maribor. The thesis is divided to theoretical and practical part. The first involves the marketing communications theories, and the presentation of basic principals of marketing communications, whereby the special emphasis is on marketing communications tools. There is also a brief description of catering business. The research part provides the results of a questionnaire and presents the marketing communication plan by the Mak restaurant.
Secondary keywords:	marketing communications;marketing communications tools;advertising;sales promotion;public relations;direct marketing;personal sales;the Mak restaurant;catering business;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	102 str.
ID:	12653578