Osebna prodaja in vodenje prodajnega osebja v slovenskih pohištvenih podjetjih

diplomsko delo - visokošolski strokovni študij

Dominik Kukovec (Author), Jože Kropivšek (Reviewer), Leon Oblak (Mentor)

Abstract

V teoretičnem delu smo podrobno predstavili osebno prodajo in vodenje prodajnega osebja. V praktičnem delu smo anketirali slovenske proizvajalce pohištva in zaposlene v pohištvenih salonih. Dobljene rezultate smo analizirali in jih opisno ter grafično prikazali. Iz njih je razvidno, da se slovenska podjetja s pohištvom zavedajo pomembnosti osebne prodaje, kljub temu pa vlagajo sorazmerno malo finančnih sredstev v prodajno osebje in osebno prodajo.

Keywords

pohištveno podjetje;vodenje;prodajno osebje;osebna prodaja;

Data

Language:	Slovenian
Year of publishing:	2013
Typology:	2.11 - Undergraduate Thesis
Organization:	UL BF - Biotechnical Faculty
Publisher:	[D. Kukovec]
UDC:	658.8:684
COBISS:	60174339
Views:	272
Downloads:	38
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Personal sales and sales staff management in Slovenian furniture companies
Secondary abstract:	The theory section provides a detailed presentation of personal sales service and sales force management. The practical section involves interviewing Slovenian furniture manufacturers and employees working in furniture showrooms; the results of these empirical surveys are analyzed and interpreted, and a descriptive and graphical presentation made. The results reveal that Slovenian furniture companies are significantly aware of the importance of personal sales, yet they tend to invest relatively modest amounts into sales activities and sales staff management.
Secondary keywords:	furniture company;management;sales staff;personal sales;
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Ljubljani, Biotehniška fak., Oddelek za lesarstvo
Pages:	IX, 39 f., [4] f. pril.
ID:	12792659