diplomski projekt
Matej Fujs (Avtor), Borut Milfelner (Mentor)

Povzetek

V diplomski nalogi je predstavljena motivacija in dejavniki motivacije, pa tudi najpomembnejši motivacijski faktorji v poslovnem okolju. Pri tem je bilo ugotovljeno, da finančne nagrade, brez da bi zaposleni natančno vedeli, zakaj so jih prejeli, ne nosijo učinka, ter da je kombinacija finančnih nagrad, za katere zaposleni točno vedo, zakaj so jih prejeli, in pohval ali priznanj prava kombinacija za nadaljnje dobro delo, zadovoljstvo in motiviranost zaposlenih. V diplomski nalogi obravnavamo tudi prodajno osebje: opišemo sodobnega prodajalca, njegovo usposabljanje, ocenjevanje, nagrajevanje in pomen le-tega. Pri tem smo ugotovili, da je prav prodajno osebje tisto, ki pridobiva in ohranja kupce ter je ključnega pomena za uspešnost organizacije. Prodajno osebje mora biti tako maksimalno motivirano, motivacijo pa izžarevati z nasmehom in dobro voljo, saj le na ta način pridobi zaupanje kupcev. V praktičnem delu bomo na osnovi intervjuja, izvedenega z zaposlenim v Zavarovalnici Maribor d.d., predstavili načine, kako motivirajo zaposlene. Izvedeli smo, da imajo uvedene sisteme motiviranja s stimulacijami; v primeru, ko prodajalec pridobi novo stranko, dobi dodatno stimulacijo v obliki bonov, vinjet, dopustov v eksotičnih deželah in podobno.

Ključne besede

zaposleni;prodajalci;zavarovalnice;motivacija;motiviranje;plača;nagrajevanje;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.11 - Diplomsko delo
Organizacija: UM EPF - Ekonomsko-poslovna fakulteta
Založnik: [M. Fujs]
UDK: 331.101.3
COBISS: 12634396 Povezava se bo odprla v novem oknu
Št. ogledov: 976
Št. prenosov: 122
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: Motivating sales staff at Zavarovalnica Maribor d.d.
Sekundarni povzetek: The thesis presents motivation and the factors of motivation, as well as the most important motivation factors in business environment. Here we discovered that financial rewards do not achieve its effect if the employees do not know the reason they received them. Furthermore, we established that a combination of commendations or acknowledgements and financial rewards, for which the employees know exactly why they received them, is the perfect combination for the continuation of good work, contentment and motivation of the employees. In the thesis we also dealt with sales personnel, where we described the modern salesman, the training of salesmen, evaluation, giving rewards, and the importance of receiving rewards for salesmen. We discovered that the sales personnel gain and retain customers, which is crucial for the success of organizations. Therefore, the sales personnel have to be motivated to a maximum and must express this motivation with a smile and goodwill as this is the only way to gain the customer`s trust. In the practical part we presented how to motivate employees, which we based on interviews of the employees of Zavarovalnica Maribor d.d. We found that they introduced systems of motivation where salesmen gain stimulation by acquiring new customers; they gain additional stimulation in the form of vouchers, vignettes, holidays in exotic countries etc.
Sekundarne ključne besede: motivation;financial rewards;salaries;nonfinancial rewards;commendations;salesmen;giving rewards;
URN: URN:SI:UM:
Vrsta dela (COBISS): Delo diplomskega projekta/projektno delo
Komentar na gradivo: Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani: V, 31 str., 1 str. pril.
ID: 9159198