Razglednice z Instagrama

(zaigrana) avtentičnost potovalnih fotografij

Katja Nared (Author), Marjan Hočevar (Mentor)

Abstract

V magistrskem delu v kontekst vizualnega družbenega omrežja Instagram postavim dva vidna koncepta študij turizma in potovanj: turistični pogled in zaigrano avtentičnost turističnih postavitev. V teoretičnem delu skozi pregled relevantne literature predstavim spremembe turističnega pogleda od prvih organiziranih turističnih potovanj do sodobne potovalne izkušnje, ki jo zaznamuje omrežena potovalnost, digitalna takojšnjost in estetska potrošnja. Orišem vlogo fotografije v industriji turizma in potovanj ter spremembe, ki jih prinašata dostopnost pametnih telefonov in množična uporaba družbenih medijev, med katerimi izstopa Instagram. Predstavim značilnosti te platforme in nekatere trende potovalnih fotografij na Instagramu. Empirični del naloge sestavljata dva sklopa. Najprej s tekstualno in semiotično analizo izbranih Instagram profilov in objav razbiram pomene za posameznimi fotografijami. Nato z metodo polstrukturiranih intervjujev z ustvarjalci raziskujem njihov pogled na potovalnost v dobi družbenih medijev in iščem odgovore na raziskovalna vprašanja. Ugotavljam, da so za Instagram značilne estetizirane podobe turističnih destinacij, ki v ospredje postavljajo posameznika - Instagram popotnika. Performativne prakse, ki se jih pri tem poslužujejo ustvarjalci, pri tem niso namenjene prikazovanju (zaigrane) avtentičnosti, temveč čim boljši in čim lepši fotografiji.

Keywords

potovalna fotografija;turistični pogled;zaigrana avtentičnost;Instagram;Magistrska dela;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.09 - Master's Thesis
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[K. Nared]
UDC:	338.48:77(043.2)
COBISS:	71117571
Views:	320
Downloads:	62
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Instagram postcards: (staged) authenticity of travel photography
Secondary abstract:	In my master's thesis, I put two visible concepts of the tourism and travel studies - Urry's tourist gaze and MacCannell's staged authenticity of tourist settings - in the context of the visual social platform Instagram. Through a review of relevant literature in the first part of the thesis, I present the changes in the tourist gaze from the first organized tourist trips to the modern travel experience, which is characterized by networked travel, digital immediacy and aesthetic consumption. I outline the role of photography in the tourism and travel industry, and the changes brought about by the availability of smartphones and the mass use of social media, especially Instagram. I present travel photography trends and some motifs, characteristic for this platform. The empirical part of the thesis consists of two methods. First, I use textual and semiotic analysis of selected Instagram profiles and posts, in order to understand the meaning behind individual photos. Then, using the method of semi-structured interviews with the creators of analysed photographs, I explore their view of travel in the age of social media. I find that Instagram is characterized by aestheticized images of tourist destinations that put the individual - the Instagram traveller - at the forefront. The performative practices used by the creators are not intended to show the (staged) authenticity, but simply to present the best possible photography.
Secondary keywords:	travel photography;tourist gaze;staged authenticity;Instagram;Potovanja;Voyages and travels;Fotografija;Photography;Instagram (spletno mesto);Instagram (Web site);Master's theses;
Type (COBISS):	Master's thesis/paper
Study programme:	0
Embargo end date (OpenAIRE):	1970-01-01
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	122 str.
ID:	13112549