diplomsko delo
Klavdija Mezek (Author), Vasja Vehovar (Mentor)

Abstract

Razvoj interneta in novih tehnologij je povzročil tudi velik porast uporabe spletnega anketiranja. Danes obstajajo številna orodja za spletno anketiranje, ki se med seboj precej razlikujejo; ne zgolj v ceni, ampak tudi v okviru funkcionalnosti, ki jih ponujajo. V diplomskem delu se osredotočamo na uporabo orodij za spletno anketiranje v slovenskih podjetjih. V prvem delu smo najprej pregledali razvoj spletnih anket. Nato obravnavamo razvoj orodij za spletno anketiranje, trende na področju spletnega anketiranja in trg orodij za spletno anketiranje. V empiričnem delu smo najprej izvedli telefonsko anketo med 48 podjetji, na podlagi katere smo pridobili metodološke usmeritve za izvedbo spletne ankete. Kontaktiranje podjetij in izbira ustrezne osebe v podjetju sta namreč v spletni anketi precej zapletena. Na osnovi informacij v telefonski anketi smo se odločili, da spletno anketo izvedemo samo v populaciji vseh majhnih podjetij (N = 5146); sodelovalo je 99 podjetij, kar je pomeni stopnjo odgovorov blizu 2 %, ki je pri tovrstnih anketah običajna. Spletni vprašalnik je osvetlil vlogo spletnih anket med kanali pridobivanja povratnih informacij v podjetjih; uporabo spletnih anket; orodja, ki se pri tem uporabljajo; ter funkcionalnosti orodij. S hierarhičnim razvrščanjem smo enote razvrstili tudi v skupine glede na pomembnost in uporabo orodij ter glede na kanale pridobivanja informacij.

Keywords

spletne ankete;orodja za spletno anketiranje;podjetja;funkcionalnosti;trendi;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [K. Mezek]
UDC: 303.62:004.738.5(043.2)
COBISS: 73586179 Link will open in a new window
Views: 479
Downloads: 74
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Other data

Secondary language: English
Secondary title: Web survey tools in Slovenian companies
Secondary abstract: The development of the Internet and new technologies has led to an increase in the use of web surveys. Today, there are a number of web survey tools that differ greatly not only in price but also in the functionalities they offer. In this diploma thesis we focus on the use of web survey tools in Slovenian companies. In the first part we gave an overview of web survey development. Then we focus on the development of web survey tools, trends in web surveys and the market for web survey tools. In the empirical part, we first conducted a telephone survey among 48 companies, based on which we obtained methodological guidelines for conducting a web survey. Contacting companies and selecting the right person in the company is quite complicated in a web survey. Based on the information from the telephone survey, we decided to conduct the web survey only in the population of all small businesses (N = 5146); 99 businesses participated, which is a response rate of almost 2%, which is common for such surveys. The online questionnaire shed light on the role of web surveys among channels for soliciting feedback in companies, the use of web surveys and web survey tools, and the functionalities of the tools. Using a hierarchical classification, we also grouped the entities by the importance and use of tools and by the channels for soliciting feedback.
Secondary keywords: web surveys;web survey tools;companies;functionalities;trends;Družboslovno raziskovanje;Social science research;Spletne ankete;Web surveys;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 62 str.
ID: 13112553