analiza profilov mnenjskih voditeljic
Eugenija Janjoš (Author), Tanja Oblak (Mentor)

Abstract

Mediji so od nekdaj predstavljali polje izobraževanja. Z razvojem tehnologij in porastom števila novih spletnih platform se podajanje informacij personalizira, njihova količina poveča, razširi pa se tudi možnost izbire. Izobraževalno vlogo medijev nase prevzamejo tako imenovani mnenjski voditelji, posamezniki z določeno avtoriteto, razgledanostjo in sposobnostjo vplivanja na druge. Definira jih strokovnost in/ali položaj v družbeni mreži. Družbena omrežja pojmujemo kot idealno mesto vplivanja na druge: uporabniki lahko dosežejo celotno omrežje s posodobitvami javnega stanja ali pošiljanja osebnih sporočil kot obliko zasebne komunikacije. Enosmerna komunikacija na platformah, kot so spletni blogi, se na družbenih omrežjih preoblikuje v dvosmerno, odpre se tudi možnost razprave in oblikovanja skupnosti. Instagram, kjer avtorji praviloma dosežejo večje število sledilcev, prejemnikom vsebin omogoči, da postanejo njihovi (so)ustvarjalci, njegova vizualna narava pa na njem ustvari prijetno, neformalno polje učenja. V svetu družbenih omrežij se pojem mnenjskih voditeljev redefinira, njihovo vlogo prevzamejo digitalni vplivneži. Ključni lastnosti za uspeh sta avtentičnost in odnos s sledilci.

Keywords

družbena omrežja;Instagram;znanje;izobraževanje;mnenjski voditelj;vplivnež;Znanje;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [E. Janjoš]
UDC: 316.472.4:316.77(043.2)
COBISS: 77545219 Link will open in a new window
Views: 394
Downloads: 90
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Instagram as a knowledge mobilization platform? Opinion leader profile analysis
Secondary abstract: The media has always been an education field. With the development of technologies and the increase in the number of new platforms the educational communication becomes more personalized, the quantity of information increases and the number of possible choices expands. The educational role of the media is taken over by opinion leaders, individuals with a certain authority, insight and ability to influence others. They are defined by professionalism and/or their position in the social network. Social media can be seen as an ideal place to influence others: users can reach the entire network by updating a public status or sending personal messages as a form of private communication. One-way communication on platforms such as web blogs is being transformed into two-way communication on social media, and the possibility of discussion and the creation of virtual communities is opening up. Instagram, where authors usually reach a larger number of followers allows content recipients to become (co)creators, and the visual nature of Instagram creates a pleasant, informal learning environment. The concept of opinion leaders is being redefined in the social media sphere and their role is being taken over by digital influencers. The key qualities for their success are authenticity and a relationship with followers.
Secondary keywords: social media;Instagram;knowledge;education;opinion leader;influencer;Družbena omrežja (internet);Online social networks;Instagram (spletno mesto);Instagram (Web site);Knowledge;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 43 str.
ID: 13116244