analiza primera: Hit d.d.
Martina Martinuč Ambroželj (Author), Mateja Rek (Mentor)

Abstract

Globalna komunikacija omogoča izmenjavo informacij med posamezniki in skupinami iz celega sveta. Na medsebojno komunikacijo vplivajo kulturne značilnosti posameznega naroda, zato pogosto prihaja do nesporazumov in konfliktov. Ti nastajajo tako na verbalni kot tudi neverbalni ravni, posebno pozornost jim namenja poslovna medkulturna komunikacija. Magistrska naloga obravnava vpliv kulturnih dejavnikov na neverbalno medkulturno komunikacijo med pripadniki kitajske in slovenske kulture. Predpostavljamo, da prihaja do nesporazumov, ki izhajajo medkulturnih razlik in se pojavljajo na več ravneh komuniciranja. Hipotezo testiramo s pomočjo študije primera, ki izvedemo v znani slovenski igralnici na podlagi kvalitativne raziskave. V zaključku predstavimo rezultate raziskave, ki so podlaga konstruktivnim predlogom za izboljšavo komunikacije med omenjenima kulturama v storitvenem sektorju.

Keywords

komunikacija;medkulturno komuniciranje;neverbalno komuniciranje;študija primera;kitajska kultura;slovenska kultura;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: FUDŠ - School of advanced social studies
Publisher: [M. Martinuč Ambroželj]
UDC: 316.772.2:331.1(043.2)
COBISS: 1024548929 Link will open in a new window
Views: 1
Downloads: 1
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Other data

Secondary language: English
Secondary abstract: Global communication allows the exchange of information betwen individuals and groups from all over the world. Many misunderstandings and conflicts arise from cultural characteristics of each nation. These occur on both verbal and non verbal level, special attention is devoted by business intercultural communication. The Master thesis handles the influence of culture on non-verbal intercultural communication betwen Chinese and Slovene culture. We assume that the misunderstandings arise from intercultural differences and occur at multiple levels of communication. The hypothesis is tested through a case study of one the famous Slovenian casino on the basis of qualitative research. In conclusion, we present the results of research. The main contribution of this work is a constructive proposal to improve communication between the two cultures in the service sector.
Secondary keywords: communication;intercultural communication;non-verbal communication;case study;Chinese culture;Slovene culture;
Type (COBISS): Master's thesis/paper
Thesis comment: Fak. za upor. druž. študije v Novi Gorici
Pages: 58 str., [12] f. pril.
ID: 13181154
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