diplomska naloga visokošolskega univerzite(!)nega študijskega programa prve stopnje
Barbara Mavri (Author), Andrej Kovačič (Mentor)

Abstract

Diplomska naloga se nanaša na medije, medijsko pismenost in vplivi teh dveh dejavnikov na predšolskega otroka s poudarkom na vpliv medijev na nakupno obnašanje otrok in staršev. V teoretičnem delu smo pojasnili in opredelili širši okvir vpliva medijev na predšolske otroke, tako v izobraževalnih institucijah kot doma v družinskem krogu. Zajeli smo tudi strategije, ki opredeljujejo medijsko pismenost na nacionalni in evropski ravni, ker smo želeli poudariti, da se družba, kot taka zaveda pomembnosti vplivov medijev na ljudi. Če želimo osnovati na znanju temelječo družbo je potrebna vzgoja za medije na vseh starostnih ravneh. Le dobro medijsko opismenjen starš lahko suvereno in kvalitetno prenese svoje znanje na svoje otroke. Empirični del diplomske naloge, s kvantitativno raziskavo med starši predšolskih otrok, nam odgovori na zastavljena raziskovalna vprašanja in sicer: Ali se z večanjem starosti predšolskega otroka povečuje vpliv medijev na predšolskega otroka in če obstaja povezava med časovno uporabo medijev pri starših in njihovih otrocih, ter kako mediji vplivajo na (nakupno) obnašanje predšolskih otrok in njihovih staršev? Poleg tega pa smo starše še spraševali o mnenju glede vpliva televizijskih vsebin na otroke, ter glede njihove vloge pri nadziranju, reflektiranju in omejevanju gledanja televizijskih vsebin z otroki.

Keywords

predšolski otrok;mediji;medijska pismenost;IKT;nakupno obnašanje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: FUDŠ - School of advanced social studies
Publisher: [B. Mavri]
UDC: 373.2:316.774(043.2)
COBISS: 1024680001 Link will open in a new window
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Downloads: 1
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Other data

Secondary language: English
Secondary abstract: The diploma thesis relates to the media, media literacy and the impact of these two factors on preschool children with an emphasis on media influence on the buying behaviour of children and parents. In the theoretical part, we clarified and defined the wider context of the media impact on young children, both in educational institutions and at home. We also included the strategies defining the media literacy at a national and European level since we wanted to underline that the society, as such, recognizes the importance of media influences on people. If we want to establish a knowledge-based society, it is necessary to educate people at all age levels about media. Only a media literate parent can confidently and qualitatively transfer his/hers knowledge to his/hers children. The empirical part of the diploma thesis with a quantitative survey performed among preschool children parents gives us the answers to the raised research questions, namely: Does the media influence on preschool children increase with their age and if there is a link between the media time use and parents as well as their children, and how the media influences the (buying) behaviour of children and their parents? In addition, we asked the parents about their opinion on the impact of television content on children and about their monitoring and reflection role, as well as restrictions about television content for children.
Secondary keywords: preschool children;media;media literacy;IKT;buying behaviour;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Fak. za upor. druž. študije v Novi Gorici
Pages: 45 str., [35] str. pril.
ID: 13188533
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