Spletna prodaja oblačil v času epidemije Covid-19

diplomsko delo

Lea Kukovec (Author), Bruno Završnik (Mentor)

Abstract

Epidemija novega koronavirusa je od modnih trgovcev oblačil zahtevala znatne spremembe v načinu poslovanja, delovanja in komuniciranja s potrošniki. Temeljito preoblikovanje in reorganizacija dosedanjih poslovnih procesov ter posledičen prehod na elektronsko poslovanje so modnim podjetjem zaradi zaprtja fizičnih prodajaln omogočili preživetje in omilitev vseh negativnih posledic epidemije. Uporaba spletnih trgovin z oblačili je tako postala neizogibna praksa modnih prodajalcev. Skladno s spletnimi prodajalnami so se razvili tudi novi načini interakcije z odjemalci, nove metode pospeševanja prodaje in nove tehnike oglaševanja, ki smo jih podrobneje predstavili v diplomskem delu. Poleg tega smo v pogovoru z uspešno poslovno žensko in znano slovensko vplivnico, Tejo Jugovic, poznano pod imenom Coolmamacita, spregovorili o tem, kakšna je bila med epidemijo vloga influencerjev, ki so sodelovali z modnimi blagovnimi znamkami. S podatki lastne raziskave o nakupnih navadah potrošnikov v času epidemije covida-19 smo ugotovili, da so spletne trgovine z oblačili učinkovit, efektiven in dokaj priljubljen način nakupovanja oblačil, ki bo zagotovo cvetel tudi po koncu epidemije. Razlog pa so predvsem spremenjene nakupne navade potrošnikov, vse pogostejša uporaba spletnih družbenih platform in vse bolj digitaliziran svet, v katerem živimo.

Keywords

elektronsko poslovanje;spletna trgovina;spletna prodaja;oblačila;modna industrija;potrošniki;epidemija;Covid-19;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	L. Kukovec
UDC:	658.8:004.738.5
COBISS:	83724547
Views:	509
Downloads:	155
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Online clothes sales during the Covid-19 epidemic
Secondary abstract:	The epidemic of the new Korona virus has required fashion retailers to make significant changes in the way they do business, operate and communicate with consumers. The thorough transformation and reorganization of existing business processes and the consequent transition to e-commerce have enabled fashion companies to survive and to mitigate all the negative consequences of the epidemic due to the closure of physical stores. The use of online clothing stores has thus become an inevitable practice of fashion retailers. In line with online stores, new ways of interacting with customers, new methods of sales promotion and new advertising techniques have been developed, which we presented in more detail in the thesis. We also had a conversation with a successful business woman and well-known Slovenian influencer, Teja Jugovic, known as Coolmamacita, where we talked about the role of influencers who worked with fashion brands during the epidemic. With the data of our own research on consumer shopping habits during the Covid - 19 epidemic, we found that online clothing stores are an efficient, effective and quite popular way of buying clothes, which will certainly thrive even after the end of the epidemic. The reason is mainly the changed shopping habits of consumers, the increasing use of online social platforms and the increasingly digitalized world in which we live.
Secondary keywords:	online sales;clothing;online store;epidemic Covid - 19;fashion retailers;consumers.;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	43 str, 6 str. pril.
ID:	13231412