diplomsko delo
Abstract
Instagram je danes eno največjih družbenih omrežij, njegovi uporabniki so tudi mladostniki, ki
nimajo veliko izkušenj z oglaševalskimi taktikami. Mladi uporabniki pogosto sledijo
vplivnežem, ki nemalokrat oglašujejo izdelke in storitve, kar v njihovih objavah ni vedno jasno
označeno. Zaradi narave družbenih omrežij in velikega števila mladih uporabnikov, ki na teh
omrežjih preživijo veliko časa, so le-ta odlično okolje za oglaševanje. Z anketo smo raziskali,
kako mladi dojemajo sponzorirane objave vplivnežev in kako se nanje odzivajo ter ugotovili, da
znajo prepoznavati tovrstne objave, vendar vplivnežem glede nakupovalnih nasvetov ne
zaupajo preveč.
Keywords
mladostniki;družbena omrežja;Instagram;vplivneži;oglaševanje;diplomske naloge;
Data
Language: |
Slovenian |
Year of publishing: |
2021 |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
UM FERI - Faculty of Electrical Engineering and Computer Science |
Publisher: |
[M. Rušnik] |
UDC: |
004.77:659.11(043.2) |
COBISS: |
95371267
|
Views: |
283 |
Downloads: |
89 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary title: |
Perception of sponsored posts on the Instagram social network by young users |
Secondary abstract: |
Instagram is one of the largest social networks today and its users include teenagers who do
not have much experience with advertising tactics yet. Such users also follow social network
influencers who often advertise products and services without clearly stating it in their posts.
Due to the nature of social networks and the large number of young users who spend a lot of
time on such networks, these platforms are a great environment for advertising. Our survey
examined how young users perceive influencers' sponsored posts and how they respond to
them. It was found that young people know how to recognize such posts, but do not trust
influential people too much when it comes to shopping advice. |
Secondary keywords: |
youngsters;social media Instagram;influencers;advertising; |
Type (COBISS): |
Bachelor thesis/paper |
Thesis comment: |
Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije |
Pages: |
VI, 54 str. |
ID: |
13235363 |