diplomsko delo
Miha Rušnik (Author), Tina Tomažič (Mentor), Peter Čakš (Co-mentor)

Abstract

Instagram je danes eno največjih družbenih omrežij, njegovi uporabniki so tudi mladostniki, ki nimajo veliko izkušenj z oglaševalskimi taktikami. Mladi uporabniki pogosto sledijo vplivnežem, ki nemalokrat oglašujejo izdelke in storitve, kar v njihovih objavah ni vedno jasno označeno. Zaradi narave družbenih omrežij in velikega števila mladih uporabnikov, ki na teh omrežjih preživijo veliko časa, so le-ta odlično okolje za oglaševanje. Z anketo smo raziskali, kako mladi dojemajo sponzorirane objave vplivnežev in kako se nanje odzivajo ter ugotovili, da znajo prepoznavati tovrstne objave, vendar vplivnežem glede nakupovalnih nasvetov ne zaupajo preveč.

Keywords

mladostniki;družbena omrežja;Instagram;vplivneži;oglaševanje;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [M. Rušnik]
UDC: 004.77:659.11(043.2)
COBISS: 95371267 Link will open in a new window
Views: 283
Downloads: 89
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Perception of sponsored posts on the Instagram social network by young users
Secondary abstract: Instagram is one of the largest social networks today and its users include teenagers who do not have much experience with advertising tactics yet. Such users also follow social network influencers who often advertise products and services without clearly stating it in their posts. Due to the nature of social networks and the large number of young users who spend a lot of time on such networks, these platforms are a great environment for advertising. Our survey examined how young users perceive influencers' sponsored posts and how they respond to them. It was found that young people know how to recognize such posts, but do not trust influential people too much when it comes to shopping advice.
Secondary keywords: youngsters;social media Instagram;influencers;advertising;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VI, 54 str.
ID: 13235363