diplomska naloga
Maruša Zagorc (Author), Vera Smodej (Mentor)

Abstract

Raziskovalno vprašanje (RV): Raziskovalno vprašanje se nanaša na analizo strategije podjetja za trženje na spletnih straneh. I zbira ustrezne strategije sple tnega trženja pomembna, saj vpliva na uspešnost trženjske kampanje podjetja , prav tako pa m u omogoča marsikatero podjetniško priložnost. Namen: Namen diplomske naloge je prikaz pomen a učinkovite in kakovostne spletne strani za podjetje oz iroma organizacijo prek postopka njene izdelave oz iroma izbire strategije za izdelavo takšne spletne strani, ki bo omogoči la kakovostno in učinkovito spletno stran podjetja oz iroma organizacije. Metoda: V teoretičnem delu diplomske naloge smo s pomočjo tuje in domače litera ture ter internetnih virov predstavili teoretična izhodišča o strategiji izdelovanja spletnih strani. V empiričnem delu diplomske naloge smo uporabili metodo deskripcije za sistematičen prikaz lastnosti učinkovite strategije spletnega trženja prek generali zacije in specializacije, metodo analize za izvedbo raziskave empiričnega dela diplomske naloge na primeru podjetja Innovit, d. o. o., metodo logične sinteze, metodo deduktivnega sklepanja ter metodo dokazovanja za podajo ugotovitev izvedene analize in pre izkušanje po dane hipoteze. Rezultati : Iz r ezultat ov analize strategije trženja spletnih strani v podjetju Innovit, d. o. o. , je razvidno , da je podjetje pri izdelavi spletnih strani konkurenčno tako v primerjavi s konkurenco v Sloveniji kot tudi v primerja vi s konkurenco v tujini. Organizacija: Raziskava je p o kazala , da v podjetju Innovit, d. o. o. , v tesnem sodelovanju z naročnikovimi cilji ob pravilni izbiri spletne strategije trženja in s s trateškim pristopom izdelujejo učinkovite spletne strani . Družba: S pomočjo raziskave smo opomnili družbo, da mora imeti vsako resno podjetje svojo spletno stran, namenjeno predstavitvi ali prodaji blaga in storitev, pri čemer mora biti ta pravilno zasnovan a , nenehno posodobljen a ter prilagojen a uporabniku in zadnjim tr endom . Originalnost: Naloga je idejno izvirna, saj se v obravnavanem podjetju doslej še niso lotili izvajanja analiz strategij izdelovanja spletnih strani. V prihodnje se bo analiza strategij izdelovanja spletnih strategij vpeljala v redno delo organizacij e. Omejitve/nadaljnje raziskovanje: Diplomska naloga je prva analiza uporabljenih strategij izdelovanja spletnih strani v podjetju Innovit , d. o. o. In odlično izhodišče za primerjanje prihodnjih rezultatov analiz, ki se bodo izvajale enkrat letno.

Keywords

strategija;spletne strani;kakovost;trženje;učinkovitost;internet;zadovoljstvo uporabnikov;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: FOŠ - Faculty of organisation studies in Novo mesto
Publisher: [M. Zagorc]
UDC: 004.738.5
COBISS: 2048277506 Link will open in a new window
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Other data

Secondary language: English
Secondary abstract: Research question ( RQ): The researc h question is related to the analysis of the company's marketing strategy on its websites. The presented paper presumes that the selection of an appropriate strategy for online marketing is of utmost importance due to its direct affect on the success of th e proposed marketing campaign. Purpose: The purpose of the presented paper is to demonstrate the importance of the process of preparation and selection of marketing strategies, which assure an effective and high - quality website for a company or an organiza tion. Method: The theoretical part of the thesis is based on the findings of domestic and foreign literature and internet resources, on which we built the theoretical foundations of website strategies of manufacturing and marketing. Descriptive method was used for systematically displaying characteristics of effective online marketing strategy through generalization and specialization, the analytical method for carrying out the research in the case of company Innovit, d. o. o., as well as the logic synthesi s method, the method of deductive reasoning and the method of proof as the basis for the final conclusions of the analysis carried out and testing of the given hypotheses in the empirical part of the thesis. Results: The conducted study demonstrates that t he company Innovit, d. o. o. through the correct selection of web marketing strategy and strategic approach has produced a website that contributes to efficient promotion of the brand name or company. Organization: The results of the analysis carried out i n the company Innovit, d. o. o. and their comparison with competitors indicate that the company is competitive in the production of websites in Slovenia and abroad. Society: The carried out research emphasizes the importance of adapting online marketing s trategies to the end user in view of recent social network trends, because poorly designed, outdated and flawed website can cause a company more harm than good. Originality : The presented paper is an original idea, because in the company the implementation of a comprehensive analysis of the strategies of designing a website has not yet been addressed. In the future, comparative methodology and results of the analysis carried out in the company will be used in order to annually assess the quality of work. Re strictions / further research : The scientific problem resulting from the given topic requires a complete theoretical research in the field of marketing strategies and website design in the world, in Europe and Slovenia, which outsize the presented thesis. However, the thesis provides the methodology for the review of strategies of website designs in the company Innovit, d. o. o., which is an excellent starting point for future research and comparative analyse.
Secondary keywords: strategy;website;quality;marketing;efficiency;internet;user satisfaction;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Fak. za organizacijske študije v Novem mestu
Source comment: Nasl. na ov.: Diplomska naloga študijski program prve stopnje;
Pages: VI, 86 str.
ID: 13261337