master's thesis
Maja Jovanovska (Author), Maja Kralj (Author), Nejc Jarm (Author), Vesna Žabkar (Mentor)

Abstract

Ad personalization and the privacy paradox in data-driven marketing communication strategies

Keywords

marketing;business communication;advertising;personality;privacy;marketing strategy;research;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Jovanovska
UDC: 339.138
COBISS: 50893571 Link will open in a new window
Views: 322
Downloads: 47
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Personalizacija oglasov in paradoks zasebnosti v podatkovnih strategijah trženjskega komuniciranja
Secondary keywords: trženje;poslovno komuniciranje;oglaševanje;osebnost;zasebnost;strategija trženja;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: V, 123, 36 str.
ID: 13303281