master's thesis
Magdalena Janevikj (Author), Mojca Indihar Štemberger (Mentor), Vesna Žabkar (Co-mentor)

Abstract

Developing digital marketing with use of Facebook in the case of an e-commerce company

Keywords

marketing;electronic marketing;social networks;Facebook;online shopping;advertising;research;analysis;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Janevikj]
UDC: 339.138
COBISS: 55598339 Link will open in a new window
Views: 225
Downloads: 18
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Razvoj digitalnega trženja z uporabo Facebooka v spletnem trgovskem podjetju
Secondary keywords: trženje;elektronsko trženje;družbena omrežja;Facebook;spletna trgovina;oglaševanje;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 58, 4 str.
ID: 13303325