ǂthe ǂcase of a large Scandinavian financial institution
Petter Tofte (Author), Mojca Indihar Štemberger (Mentor)

Abstract

Key success factors of customer relations management implementation

Keywords

informatics;information systems;customer relationship;users;information technology;case study;financial institutions;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Tofte]
UDC: 005
COBISS: 55617283 Link will open in a new window
Views: 235
Downloads: 26
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Other data

Secondary language: Slovenian
Secondary title: Ključni dejavniki uspeha uvedbe managementa odnosov z odjemalci: primer velike skandinavske finančne institucije
Secondary keywords: informatika;informacijski sistemi;odnosi s strankami;uporabniki;informacijska tehnologija;case study;finančne institucije;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 63 str.
ID: 13303327
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