zaključna strokovna naloga visoke poslovne šole
Marinela Bogdanoska (Author), Mateja Kos Koklič (Mentor)

Abstract

Uporaba čustev v oglaševanju na televiziji

Keywords

trženje;mediji;televizija;oglaševanje;oglas;psihologija potrošnika;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Bogdanoska]
UDC: 659.1
COBISS: 69847555 Link will open in a new window
Views: 228
Downloads: 27
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂuse of emotions in TV advertising
Secondary keywords: marketing;media;television;advertising;advertisement;consumer psychology;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 22, 10 str.
ID: 13303396
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