magistrsko delo
Ajda Hafner (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Razvoj blagovne znamke Salesqueze in ovrednotenje njenega premoženja

Keywords

trg;trženje;blagovne znamke;razvoj;image;premoženje;primeri;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Hafner]
UDC: 339.138
COBISS: 70271491 Link will open in a new window
Views: 260
Downloads: 35
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Other data

Secondary language: English
Secondary title: ǂThe ǂdevelopment of the Salesqueze brand and evaluation of its equity
Secondary keywords: market;marketing;brands;development;image;property;cases;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 75, 37 str.
ID: 13303412
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