Dojemanje ciljnega oglaševanja s strani mladih uporabnikov družbenih omrežij

diplomsko delo

Veronika Jakopič (Author), Tina Tomažič (Mentor), Matevž Pucer (Co-mentor)

Abstract

Ciljno oglaševanje je vrsta oglaševanja, ki omogoča boljše doseganje ciljne skupine, saj prikazani oglasi temeljijo na podatkih o uporabnikovih interesih in značilnostih. Tej vrsti oglaševanja je dandanes izpostavljen praktično vsak uporabnik svetovnega spleta, z množično uporabo družbenih omrežij pa so ciljnemu oglaševanju najbolj izpostavljeni mladi. V teoretičnem delu so predstavljeni ciljno oglaševanje na spletu, zbiranje podatkov in problematika zasebnosti v povezavi z zbiranjem podatkov. V empiričnem delu je bila s kvantitativno metodo izvedena raziskava mladih uporabnikov družbenih omrežij. Tako je bil pridobljen vpogled v dojemanje in mišljenje mladih o ciljnem oglaševanju, kar je bil tudi glavni namen diplomskega dela.

Keywords

ciljno oglaševanje;družbeno omrežje;dojemanje;mladi;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[V. Jakopič]
UDC:	659.11:004.774.1(043.2)
COBISS:	90223107
Views:	285
Downloads:	45
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	The Perception of Targeted Advertising by Young Users of Social Networks
Secondary abstract:	Targeted advertising is a type of advertising that allows a better reach of the target audience, as the displayed advertisements are based on information about user's interests and characteristics. Today, practically every user of the World Wide Web is exposed to this type of advertising; furthermore, with the mass use of social networks young people are the most susceptible to targeted advertising. The theoretical part presents targeted online advertising, data collection, and the problem of privacy in connection with data collection. In the empirical part, research of young users of social media networks was carried out with a quantitative method. This provided insight into the perception and thinking of young people about targeted advertising, which was also the main purpose of the thesis.
Secondary keywords:	targeted advertising;social media;perception;youth;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VI, 59 str.
ID:	13325878