Spominki in turizem

motivi za nakup in pomen podobe destinacije pri izbiri spominkov

Urška Franc (Author), Maja Turnšek (Mentor)

Abstract

Diplomsko delo govori o spominkih, na katere je pri raziskovanju turizma pogosto pozabljeno. V zaključni nalogi želimo analizirati, kakšni so motivi za nakupovanje spominkov in kakšno vlogo ima pri izbiri destinacije njena podoba. Z izsledki raziskave bomo pridobili strokovno podkovana znanja, s katerimi bodo trgovine s spominki lažje izbirale svoj asortima in ga tako lažje prilagodile potrošnikom. Prav tako nam bodo izsledki pomagali pri nadaljnjem razvoju lastne blagovne znamke Bucimap. V teoretičnem okvirju smo se usmerili v spominke na splošno, osredotočili smo se na tipologijo spominkov in poiskali motive za nakup. V drugem delu smo opredelili podobo destinacije in natančneje opisali njene dimenzije. V raziskovalnem delu diplomske naloge smo pripravili anketni vprašalnik, s katerim smo želeli dobiti odgovore na naša raziskovalna vprašanja. Rezultati raziskave so nam pokazali, da je osrednji motiv za nakup spominkov spominske narave ter da je pri podobi destinacije prostorska dimenzija tista, ki je najbolj pomembna. Ugotavljamo, da so spominki znotraj področja turizma izjemno pomembni, zato jim morajo raziskovalci v prihodnje posvečati več pozornosti.

Keywords

spominki;motivi;podoba destinacije;avtentičnost;Bucimap;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[U. Franc]
UDC:	338.48-44:339.138(043.2)
COBISS:	85532163
Views:	245
Downloads:	26
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Souvenirs and tourism : motives for purchasing and the role of destination image while buying souvenirs
Secondary abstract:	Subject of this diploma thesis are souvenirs, which are often overlooked in tourism research. We want to analyse, what are the motives for purchasing them and how does destination image affect choices. From research we will acquire expert knowledge, that will help souvenir shops with selecting their assortment, to satisfy their customer’s demand. Results will also help us in further development of our brand Bucimap. In theoretical framework we firstly addressed souvenirs in general, what is the typology of souvenirs and what are the motives for purchasing. In second part we defined destination image and described its division on dimensions. In research part of thesis, we compiled a questionnaire, which helped us in getting answers to our research questions. From the results we can understand that main motive behind souvenir purchasing is buying souvenirs for memory, and that cognitive maps are the most important dimension when we talk about destination image. The research results showed us that souvenirs are extremely important in field of tourism and that researchers must put more attention to them in the future research.
Secondary keywords:	souvenirs;motives;destination image;authenticity;Bucima;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fakulteta za turizem
Pages:	44 str., VIII str. pril.
ID:	13353333