diplomsko delo
Ana Pršlja (Author), Petra Grošelj (Reviewer), Leon Oblak (Mentor), Matej Jošt (Co-mentor)

Abstract

Odločitev za nakup kuhinje ni več le večja investicija, temveč je postala odločitev za izboljšanje kakovosti bivanja in enostavnejše življenje. Kuhinja se je poleg uživanja hrane, razvila v prostor za druženje in pogovore, mesto za učenje in ustvarjanje novih spominov. Zato nas je zanimalo, kateri dejavniki so najbolj odločilni pri nakupu kuhinje. Z anketiranjem potencialnih kupcev smo ugotovili, da so zanje najpomembnejši kvaliteta, cena in stil kuhinje. Z AHP metodo smo ugotavljali, kaj o tem menijo prodajalci kuhinj. Po njihovem mnenju so najpomembnejši dejavniki, ki vplivajo na odločitve kupcev, image proizvajalca, kvaliteta izdelave in materiala ter dejanska cena.

Keywords

cena;kvaliteta;trženje;nakup;kupec;nakupno vedenje;dejavniki;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL BF - Biotechnical Faculty
Publisher: [A. Pršlja]
UDC: 684.645:339.13
COBISS: 76791299 Link will open in a new window
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Downloads: 40
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Other data

Secondary language: English
Secondary title: ǂThe ǂanalysis of the purchase behaviour of slovenian kitchen buyers
Secondary abstract: The decision to buy a kitchen is no longer just a significant investment, but has also become a decision to improve the quality of life and make things easier. In addition to preparing and eating food, the kitchen has developed into a space for socializing and conversation, a place to learn and create new memories. Therefore, we were interested in which factors are most decisive in buying a kitchen in Slovenia. By surveying potential customers, we found that the most important thing for them is the quality, price and style of the kitchen. We used the AHP method to find out what kitchen sellers think about this. According to them, the most important factors influencing customer decisions are the image of the manufacturer, the quality of workmanship and materials, and actual price.
Secondary keywords: price;quality;marketing;purchase;purchasing behavior;factors;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Thesis comment: Univ. v Ljubljani, Biotehniška fak., Oddelek za lesarstvo
Pages: VIII, 42 f., [6] f. pril.
ID: 13495781