diplomska naloga univerzitetnega študijskega programa
Tatjana Štelcer (Author), Friderik Klampfer (Mentor), Zala Volčič (Co-mentor)

Abstract

Prikrito oglaševanje v ženskih revijah : diplomska naloga univerzitetnega študijskega programa

Keywords

oglaševanje;prikrito oglaševanje;tržno novinarstvo;mediji;potrošništvo;ženske revije;medijske komunikacije;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Source: Maribor
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: [T. Štelcer]
UDC: 659.1:070.445(043.2)
COBISS: 12271382 Link will open in a new window
Views: 18058
Downloads: 1203
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Hidden advertising in women's magazines
Secondary keywords: advertising;hidden advertising;market driven journalism;media;consumerism;women's magazines;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fakulteta za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VII, 86 f.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;newspapers;the press;journalism;časniki;tisk;
ID: 13541
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