magistrsko delo
Andrea Todorova (Author), Alenka Slavec (Mentor)

Abstract

Poglobljeno razumevanje uporabe družbenih medijev v majhnih in srednje velikih podjetjih

Keywords

majhna in srednja podjetja;trženje;elektronsko trženje;strategija trženja;družbena omrežja;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Todorova]
UDC: 659.3
COBISS: 79351555 Link will open in a new window
Views: 176
Downloads: 17
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Other data

Secondary language: English
Secondary title: ǂAn ǂin-depth understanding of the use of social media in small and medium-sized enterprises
Secondary keywords: SMEs;marketing;electronic marketing;marketing strategy;social networks;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: 62, 2 str.
ID: 13594735