zaključna strokovna naloga visoke poslovne šole
Anika Makarovič (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga družbenih omrežij pri porabnikovem procesu nakupa oblačil

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Makarovič]
UDC: 339.138
COBISS: 79596035 Link will open in a new window
Views: 185
Downloads: 18
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Other data

Secondary language: English
Secondary title: The role of social networks in the consumer's process of purchasing apparel
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 23, 23 str.
ID: 13594740
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