magistrsko delo
Neža Moškotevc (Author), Mateja Bodlaj (Mentor)

Abstract

Vpliv pospeševanja prodaje na premoženje blagovne znamke Droga

Keywords

trženje;blagovne znamke;premoženje;pospeševanje prodaje;vrednost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Moškotevc]
UDC: 339.138
COBISS: 85369347 Link will open in a new window
Views: 131
Downloads: 11
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of sales promotion on brand equity of Droga
Secondary keywords: marketing;brands;property;sales promotion;value;research;anlysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 72, 11 str.
ID: 13815211