diplomsko delo
Mitja Urbanček (Author), Mateja Bodlaj (Mentor)

Abstract

Izzivi trženjskega komuniciranja v bančništvu na primeru Hranilnice Lon d.d. Kranj

Keywords

trženje;poslovno komuniciranje;storitve;bančništvo;oglas;pospeševanje prodaje;direktno trženje;segmentacija;case study;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Urbanček]
UDC: 339.138
COBISS: 21624550 Link will open in a new window
Views: 709
Downloads: 148
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;services;banking;advertisement;sales promotion;direct selling;segmentation;case study;analysis;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 28, 25 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 1454094
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