primer Need for Speed Underground 2
Mirjam Obljubek (Author), Miro Kline (Mentor)

Abstract

Učinkovitost umeščanja tržnih znamk v video igre

Keywords

Videoigre;Tržno komuniciranje;Blagovne znamke;Učinkovitost;Zavedanje;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Obljubek]
UDC: 659.113(043.2)
COBISS: 29777245 Link will open in a new window
Views: 522
Downloads: 137
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Video games;Marketing communication;Trademarks;Effectiveness;Awareness;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 47 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 1461950
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