diplomsko delo
Matjaž Mali (Author), Tanja Kamin (Mentor)

Abstract

Humor v oglaševanju

Keywords

Humor;Oglaševanje;Oglasi;Tisk;Vedenje potrošnikov;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Mali]
UDC: 659.1(043.2)
COBISS: 29803357 Link will open in a new window
Views: 1001
Downloads: 98
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Humour;Advertising;Advertisements;Press;Consumer behavior;
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 55 f.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;
ID: 1462081
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